Crucial Search Engine Marketing Tips That Give You The Winning Edge

There’s no denying that the world of search engine marketing has become incredibly competitive over recent years, but this doesn’t mean that a newcomer cannot compete if they have the appropriate tactics to get their foot in the door and grow their presence online.

In this guide, you are going to discover several tips that will give you the winning edge when it comes to search engine marketing, so let’s take a closer look.

Tip 1 – optimize your keyword selection

Perhaps one of the biggest leverage points any new online business can have if they’re hoping to compete in the world of search engine marketing is to select the best keywords.

Keep in mind that this doesn’t necessarily mean focusing on the most competitive keywords, but simply picking keywords that you have a reasonable chance of ranking for.

One useful trick for getting fast rankings is to focus on the long tail of search, and by focusing exclusively on phrases with 4 or 5 words, you’ll often be able to rank much sooner than you otherwise would.

Of course, there’s nothing stopping you from challenging the tougher keywords at a later date, but if you’re hoping to experience a fast return on your investment, then focusing on the long tail is an absolute must.

Fortunately, this couldn’t be easier for most small businesses. By starting a blog on your business website, you will have the perfect excuse to provide quality content based on long tail keyword variations, and this will draw in new visitors quickly and cheaply.

Tip 2 – don’t neglect social media

While ranking for your primary keywords on Google is often considered the holy grail of search engine marketing, it’s still important to focus on your social media campaigns as well.

In general, most SEO experts believe that social media authority strongly correlates to improved search engine presence, so by taking the time to grow your followers on Twitter and Facebook, as well as building up an audience on any important social media network within your industry, you will go a long way towards aiding your search engine campaign.

In fact, many businesses are surprised by how quickly they can generate a profitable audience via social media marketing, especially when you consider the ranking power that many social media powerhouses enjoy.

Tip 3 – improve your ad copy

Another wise area to focus on when you’re hoping to boost the results of your search engine marketing campaign is the ad copy you are using in both your meta description tags and your pay per click advertising campaigns.

It’s worth keeping in mind that changing your ad copy costs very little, and the cheap cost of entry of online marketing means it’s never been easier to split test a variety of different advertisements to see which ones are the most enticing to your audience.

Interestingly, it’s not uncommon for a website ranked number two or number three in the search engines to draw more traffic than the number one result, simply by benefiting from improved ad copy. Of course, this makes it a great reason to spend your time and energy here.

Tip 4 – try alternative pay per click services

Perhaps one of the biggest mistakes beginner search engine marketers make is to focus exclusively on Google. While there’s no denying that Google is one of the biggest players and control a vast quantity of traffic, there is still plenty of profit to be had on smaller networks – especially when you’re running pay per click campaigns.

As an example of this, many marketers make incredible returns on their investment by using the Bing advertising network, and you shouldn’t rule out some of the second tier pay per click services. What’s more, it’s a good idea to test pay-per-view advertising as well.

Ultimately, it’s easy to say that the world of search engine marketing has become far more competitive than years gone past – but there is still plenty of opportunity for savvy marketers to stand out in the industry on either a large or small scale.

By implementing the tips and strategies revealed in this guide, you’ll quickly be able to gain a winning edge in your search engine marketing campaign and achieve a fantastic return on your investment.