6 Reasons Responsive Web Design Is Essential

It was once necessary for businesses to have two separate websites. They created one for those on PCs and laptops and another for those who access the Web using a mobile device. Nowadays, it is common to focus on responsive web design, which means creating one site that can be used by people with all screen sizes. Here are six reasons that you should never ignore the importance of this concept.

1. Google Adores This

Google is the top search engine in the world, and the last thing you need is to get on their bad side. There was a Google update last year and at that time, the search engine made it clear that they would favor sites that allowed mobile access over those that do not. Since the goal of any great business is to sit at the apex of search engine results, it would be in your best interest to do things that are likely to assist you in reaching that goal.

2. Simpler Management

Have you ever tried taking care of two separate sites? Making sure that your site is in order with no dead pages, broken links and errors is not a very easy job. This is further compounded when you have to perform these tasks for more than one site. When you are marketing, it will be much easier since you only have to worry about advertising one site. In short, responsive web design can save you time and money.

3. The Site Will Always Look The Same

Whether you believe it or not, there are some customers who are put off when the mobile version of a site and the full version are not the same. If someone uses their mobile device to browse then they come back later on the full site to make a purchase, there may be differing elements that cause them to change their minds. You will not have this problem if the site looks exactly the same, regardless of what kind of device they used to access it.

4. Smooth SEO

Performing SEO for two sites is not something that anyone would ever look forward to. It is difficult enough to find the right formula for SEO success with one site, so imagine how much time and energy you would have to invest to take care of two. Even if you decide to hire an SEO firm to take care of this for you, it will be much simpler if they only have one site to worry about. Besides, you will not have to pay them barrelful of money since they will not be performing services for two websites.

5. Preparing For The Future

When you create a mobile version of a site, you have to guess when it comes to determining the average screen size of consumer’s devices. If you are wrong with your calculations, there are some people who will be excluded. Since technology is constantly changing, there is no telling how large or small screens will be in the future. Responsive web design will eliminate the guesswork since the site is available to people with all screen sizes. While a regular mobile site will become dormant once people have devices that are not compatible, this is not something that you will have to worry about.

6. Speedy Loading Times

One thing that bothers mobile users about accessing desktop versions of a site is the slowness. Since the site was created for someone with a larger screen, it can take forever for a site to load on a phone. As most business owners know, the longer it takes for your site to load, the faster your target audience will look to one of your competitors to fulfill their needs. Ideally, your site should take no more than 1-3 seconds to load. Any longer than that and you will certainly lose a portion of your visitors. A responsive design will eliminate this problem.

There are numerous reasons for your business to consider this type of web design, including those that were mentioned here. If your goal is to obtain high search engine rankings, please customers and stay ahead of your competition, you should definitely consider having a responsive site designed for you.