A Few Quick Tips to Help Savvy Business Owners Take Control Over Their Search Ranking Results
What did Google’s mobile-friendly update do to website rankings? When they announced their plans to give people with websites that worked well with mobile devices a better chance to rank high, people were very afraid of losing traffic. Here are some of the things that happened when this update was applied to Google’s search engine.
Page Loading Speed
Mobile devices generally have much slower processor speeds than a computer does. This means that to be able to rank well with Google after their update, you have to make sure that all of your pages load fast. Avoid having large images and lots of content in general on your home page. If you need to include a lot of images on a page you should use thumbnails that can be clicked to be enlarged to take up less loading time.
A website that is able to work well on any kind of device is considered a responsive website, which should rank better now since the latest update. There are great ways to create websites that will change depending on what size your device is, or you can make a mobile version of your website. It’s not that much more money to buy a domain that has a URL with the mobile designation in it, which is usually just the web address of your regular site with the letter m in front of it. It may be better to seek out a web design developer that can build the site to be responsive from the ground up.
Was There Really That Much Of An Impact?
People are calling this change “Mobilegeddon” because it can invoke the end of the website rankings that they had previously for their business. However, because not too many people really worked on updating their sites, Google has said that there wasn’t really much of an impact at all. However, in my own research, I have found that some sites ranking on page two get moved up to page one when utilizing a mobile device. This is a result of the algorithm sorting the static websites and pushing some sites back in the search results. While a lot of people these days spend most of their time online using a mobile device, the devices are so advanced that a lot of the time the speed rivals that of computers that are much more expensive. The biggest downside to a mobile device is just the size of its display, which can easily be worked around by web designers.
Although the update has not been as brutal as many thought it would be the results change, based on many factors: location, online competition, content, domain age, site structure and on-page development.
SEO Is Important For Any Website
Whatever you have online to share with the world, you are going to want to make sure that it is search engine friendly. Otherwise, you may not get that much traffic and if you have a business, customers will be rare. While Google does change its ranking system on a somewhat regular basis, you can stay on top of what is going on and make sure that your website is able to be seen by as many people as possible.
You can use Google Analytics to help you find out when there are changes to how well your keywords are doing. They let you check out what terms people used when visiting your website from their search engine results so that if there is a decrease in how many people are doing so you can look deeper into it. You may want to find a blog or other resource online that is often updated about SEO news. Then if you notice your stats are looking off, you can check that resource and see if there are any changes you need to be aware of.
Google Shouldn’t Be Your Only Concern!
Creating an experience that your website visitors can benefit from should be your goal as a business owner or web designer. You have to help them get information fast because if they can’t quickly navigate your website they are going to go elsewhere. People are always in a hurry these days, they do not want to deal with a complicated website. Try to make sure people can get from your home page to wherever they need to be within a few seconds, including how quickly your page loads when they first visit.
Websites are said to be getting 65% of their traffic from people on mobile devices, and with the rise of the smartphone, you can expect this to become an even more popular way to surf the web, no matter where potential customers are located. One thing you can do to make your site do better is to realize that people have data plans that have limits to what they can download. If they see that your website is loading a lot of information, they may not want to come back again so make it mobile friendly, to begin with.
You can expect there to be many more updates from Google, especially as we change the way we use the Internet with new technology. These days we can have a computer that is very powerful in our pockets, and storage that is larger than giant computers from our past fit on little thumbnail-sized chips. When you take a look at how fast everything is moving, you have to stay alert and informed or you will fall behind.
The mobile update has come and now is a part of Google’s ranking algorithm. It’s something you probably have dealt with if you had a website when it happened. As long as you make sure your website is easy for mobile users to use and meets the criteria you read about here, you should be fine. If you aren’t sure if your site is responsive you can use the Google Mobile Friendly Test Tool to analyze your domain.
Savvy business owners should seek out a professional SEO agency to develop a strategy that will improve search engine ranking for specific keywords related to their industry and location.