Tips To Create A Great Brand Identity
Your brand identity is going to be clearly defined by how your target market perceives you. If you happen to be ready to create a brand identity for your business, but you have no clue where to begin, this article will help to provide tips so you can move along with the process.
Tips To Create A Great Brand Identity:
1. Know Your Audience.
One of the very first things that you are going to need to do when you are looking to create your brand identity is know your audience. Defining your audience is the absolute first step towards building a successful identity for your brand. If you do not have a good idea on who you are looking to speak to, you are not going to know what message to send or what to say. You will want to find out specific answers that you can base your brand’s identity off of. For instance, you will want to find out the age, gender, income, location, occupation, educational level, and more from your target market. If you happen to be completely lost or struggling with coming up with the answers, you can simply look at your closest competition and see what their audience is like. A good way to do this would be to check out their social media and take a look at what kind of customers are active on the platform, what they are asking, and what they are like.
2. How Do You Present Value.
Another thing that you will want to understand is what makes your audience come to your business. What are you offering them of value? Why would your audience and/or why does your audience purchasing your product and/or service. What is the exact void in the marketplace that your brand fills. By answering these questions, you will have a really good idea on what your brand’s place is in the market and how to position your brand within it. By understanding what your business and brand brings to the table, you will be better able to position it correctly.
3. Visual Elements.
The next thing that you are going to want to do is figure out what visual elements are going to accurately represent your brand. Do you want your brand to make people feel a certain way? Do you want your brand to imply trust? Do you want your brand to be an authority within the industry? These are the questions that you are going to want to ask yourself and figure out. Believe it or not, but the colors that you choose for your logo, your actual logo, and your taglines or your brand’s promise are all going to play a critical role in determining what kind of message your brand sends your prospective customers and target market. Therefore, you will want to make sure that you are sending the right kind of message with everything that you do. Even something as small as the font that you choose for your website can have a significant impact on how consumers perceive your business and brand.
Another important element that is going to play a critical role in determining the actual perception of your brand is going to be your overall pricing. The pricing is one of the most important factors to consider because it is going to dictate the perceived value for your brand, products, and/or services. For instance, if you want your brand to be considered a luxury brand or a high end brand, you are obviously going to want to price your products higher than the rest of the market. Whereas, if you want your brand to be considered more as an affordable brand, you will want to price your products much more competitive in regards to your competition. This is a very important piece that you should focus on when determining your branding because it can literally make or break your efforts.
5. Tell a Story.
If you are creating a brand, you will want to figure out whether or not you want to tell a story with it. To create a powerful brand, you will want to craft the perfect story and tell it over and over again to your target market.
6. Keep It Simple and Consistent.
While a lot of people assume that a brand needs to be complex, the truth is, the best brands are the simple ones. You want to try to keep your brand nice and simple. However, it is important to maintain consistency with it. Everything within your branding should have harmony. They need to complement each other and not conflict. This will allow your message to be consistent and it will demonstrate much better overall branding to your audience.
7. Easy To Understand.
You are also going to want to make sure that your branding and everything along with it is very easy to understand. Confusing the prospective buyer is only going to tarnish your overall branding. Try to simplify things as best as you can.
As you can see, there are plenty of different tips that you will want to implement in order to achieve the best possible branding. By following all of the tips above, you should be able to achieve the optimal branding for your specific business and you should be able to really achieve success in the marketplace because of it.